You will embark on a comprehensive journey of analysis and refinement, focusing on articulating the core problem your business aims to solve. You will validate ideas through market research, conduct competitor analysis, and craft compelling value propositions. Through hands-on activities and guided exercises, you will gain valuable insights into the intricacies of entrepreneurship and develop the critical thinking skills essential for navigating the business landscape. LEARNING OUTCOMES Articulate the core problem their business addresses with clarity and precision. Gather and analyze market data to validate and refine business concepts. Conduct competitor analysis to gain insights into market trends and identify strategic opportunities. Identify target audience needs, preferences, and pain points to inform value proposition development. Craft compelling value propositions that resonate with the target audience and differentiate from competitors. TARGET LIFE SKILLS Critical thinking: Analyzing and synthesizing complex information to inform business decisions. Communication: Articulating ideas clearly and persuasively to stakeholders. Problem-solving: Identifying challenges and generating creative solutions. Adaptability: Flexibility and resilience in navigating changing business environments.